Live selling route / built for the people running the drop
Tap to buy
Live selling systems / 01

Let them buy it while
they're still watching.

Switcher turns the phones and tablets your shop already owns into a two-camera live sale — with your Shopify collection tagged inside the stream, so a viewer taps the product and checks out without ever leaving the video.

The part other tools don't do

Most software lets you show the product. Switcher's Cartr integration lets them buy it in the same breath — tagged products, tappable, mid-stream.

UP TO 9 CAMERAS
SHOPIFY TAG & BUY
NO NEW GEAR
14 DAYS FREE
Field proof / 02

Two boutique owners, in their own words.

"You can use any software to produce a video and say 'Here are all of our new products.' But to be able to produce a video and add, 'Now click here to actually make that purchase' — that's what makes Switcher different."

Stephanie Reilly / Owner, Surprise Lily Boutique

"I wear a lot of hats around here! ... That's a skill I never thought I had — but Switcher made it so easy to produce something incredible without knowing anything about video production."

Britney Renbarger / Owner, Pink Tag Boutique
What goes wrong / 03

Why most live sales quietly underperform.

One angle

It feels like a video call

A single locked camera can't show fabric, stitching, or fit. The questions that would have closed the sale go unanswered.

No price

They have to ask

Every viewer who has to type "how much?" is a viewer deciding whether it's worth the effort. Most decide it isn't.

No buy path

The moment passes

Intent is highest while you're holding the item. Sending people to a link in a bio spends that moment instead of using it.

The route / 04

What a working live sale actually looks like.

01

Pick one collection

A live sale with a theme outsells a live sale that wanders. One drop, one story, one reason to show up.

02

Set two angles

One wide on you and the product together. One locked close-up you hold items up to. That's the whole trick.

03

Tag the collection

Sync your Shopify collection through Cartr before you go live so products are tappable the second you show them.

04

Say the price, every time

Out loud, on every item, without waiting to be asked. Then name the tap-to-buy step at least three times.

05

Cut the replay into clips

One live sale is a month of Reels, TikToks, and Pins. Record while you stream and mine it afterward.

What you get / 05

Built for selling, not just broadcasting.

Shopify / Cartr

Tag products in the stream

Sync a Shopify collection and tag items live. Viewers tap the product on screen and buy without leaving the video.

Multicam / up to 9

Wide shot and detail shot

Switch between iPhones and iPads on one iPad. Cut to the close-up the instant someone asks about fabric or fit.

Multistream

Everywhere at once

Facebook, YouTube, Instagram, TikTok, and your own site simultaneously — plus a private URL when you want it members-only.

Overlays

Price and sizing on screen

Put the price, sizes, and stock right in the frame so late arrivals get the answer without asking for it.

Embed

Put it on your own site

Copy-paste a snippet and the stream lives on your storefront, not just on a platform that owns the audience.

Clips

Repurpose while you go

Edit live and pull clips out of the broadcast so one sale feeds a week of short-form content.

Signal map / 06

You almost certainly own this already.

A two-camera live sale needs one tablet and two phones. If your shop has that in a drawer, you have a studio.

Wide shot — you and the productiPhone / chest height
Close-up — fabric, label, stitchingiPhone / on a stand
Director — switching and taggingiPad / main Switcher
Light — window or key lightBehind the camera
The simple starting point / 07

Start on the plan that fits the shop.

Studio plan

The option for a shop that wants a reliable multi-camera live sale and room to grow into tagged checkout.

14 days
Free trial / no card required
Check current pricing ↗

Not ready to go live yet?

Get the Live Selling Launch Checklist—the setup, the staging, and the five mistakes that make a live sale feel amateur.

No spam, just the guide—straight to your inbox.

The next useful move / 08

Set it up on a slow afternoon.
Sell on it this weekend.

Two phones, one iPad, and your Shopify collection tagged before you go live. Then watch what happens when people can buy the thing while they're still looking at it.

14-day free trial / no credit card required / cancel anytime
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